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The first book organized by COMERTEC group consists in nine articles with topics such as presence and engagement strategy in the digital environment ; relevance of Twitter as a corporate communications tool ; use of CRM to generate competitiveness and profitability for virtual organizations ; moral conflicts in organizational contexts ; changes brought about in the forms of consumption and interaction between stakeholders and organizations; and integrated organizational communication in sports teams.


The book includes the participation of 18 teachers / researchers from several institutions of Brazilian and international higher education , such as: University Center Fine Arts of São Paulo, School of Industrial Organización ( EOI ) , Pontificia Universidad Católica del Perú ( PUCP ) , Armando Foundation Alvares Penteado ( FAAP ) , Casper Libero College , United Metropolitan Colleges ( FMU ) , University of São Paulo ( PUC -SP), Universidade Anhembi Morumbi, São Paulo University (USP ) , Federal University of Minas Gerais (UFMG ) Federal University of Viçosa (UFV ) , Federal University of Amapá ( UNIFAP ) , Methodist University of São Paulo ( UMESP ) , University Nove ( UNINOVE ) and Universidade Salvador ( UNIFACS )

You can download the book for free at the following link:.

http://pt.slideshare.net/GrupoComertec/comunicao-mercado-e-tecnologia-volume-1